Local websites
The Club for Growth, headquartered in Washington, D.C., is a conservative organization dedicated to advancing economic policies designed to foster nationwide prosperity. Their advocacy focuses on areas such as tax reduction, the repeal of the estate tax, promoting limited government, pursuing a balanced budget amendment, reforming entitlement programs, supporting free trade, reducing litigation costs, expanding school choice, and deregulating industries. Together, these initiatives reflect the organization’s mission to drive economic growth and opportunity.
Scope of Work
The client approached Qflux with the goal of revitalizing the visual identity for two of its branches: the Club for Growth and the Club for Growth Foundation. Both were working with an outdated brand and web interface that no longer matched their evolving marketing direction. They needed a fresh design system, modernized page layouts, and a more effective digital presence.
To keep the development process efficient, the client chose to remain on WordPress but requested a library of customizable internal page templates. This would allow their marketing team to launch new pages quickly while keeping content creation consistent and efficient.
Another key part of the project was establishing a new framework for graphics. The goal was to provide versatile visual assets that could be applied consistently across both digital and print materials. From brochures and pamphlets to online campaigns.
Process and results
We began by holding in-depth brand positioning and strategy sessions with the client. These workshops helped us uncover their long-term marketing objectives and clarify the brand vision for the coming years.
Using these insights, we restructured on-page content and refined the overall visual direction. Mood boards and page prototypes were created to align with the updated strategy, serving as the basis for a cohesive design system that unified the website and marketing assets.
For seamless platform integration, we developed a set of WordPress templates tailored to the client’s needs. These templates were designed to be easily edited and reused, empowering the marketing team to maintain efficiency and consistency. To further support their internal workflows, we implemented a visual editor tool that simplified the process of creating new graphics while ensuring brand alignment across all channels.
