Local websites
In 2019, QFlux partnered with Irish Horizons, a leading Irish travel agency specializing in conferences, incentives, and bespoke event experiences, to create a refreshed brand identity and develop their new travel website.
Irish Horizons is a full-service agency with a dedicated Conference & Incentive Team known for its deep industry expertise and extensive professional network. Together, these strengths enable the company to organize unforgettable corporate events and incentive programs in some of Ireland’s most extraordinary locations.
The new brand identity was designed to reflect the essence of Irish Horizons, offering memorable experiences in remarkable destinations. The primary goal was to modernize and simplify the existing logo while establishing a clear visual connection with Experience England, a sister brand focused on events and incentives in England and Wales.
To ensure an authentic and meaningful result, QFlux worked closely with Irish Horizons’ marketing team to understand the company’s heritage, mission, and values. The outcome was a round, shamrock-inspired emblem. A design that carries both cultural and symbolic weight. The stylized shamrock pays homage to Ireland’s traditions, while the circular form represents global reach, connection, and professionalism. By mirroring the composition of the Experience England logo, the two brands now form a visually harmonious pair when presented side by side.
The color palette was carefully chosen to celebrate Ireland’s natural beauty and national identity. A rich royal green evokes the country’s lush landscapes, while a muted golden metallic accent adds a sense of prestige and refinement. Both tones are balanced by a soft, pastel-gray background that enhances clarity and elegance.
Irish Horizons’ updated logo and typography system is clean, modern, and highly adaptable, maintaining impact across both digital and print applications. Combined with the supporting brand elements, the new identity has been successfully implemented across the company’s invoices, proposals, presentations, and promotional materials.
With its refined, symbolic, and consistent visual identity, Irish Horizons now presents itself as a trusted and contemporary brand that continues to deliver exceptional event and travel experiences across Ireland and beyond.
