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Experience England creates and brings to life, luxury unique events and tailor-made tours in London, England and Wales. They required a truly royal and elegant approach to their brand identity. Clear and professional but with little touches of exuberance.
Experience England specializes in creating and delivering bespoke luxury events and tailor-made tours across London, England, and Wales. To match the sophistication of their services, they needed a brand identity that felt regal and refined. Professional at its core, but with subtle hints of grandeur.
The challenge lay in finding the right balance. With luxury branding, it’s easy to slip into clichés or excessive ornamentation. Our goal was to craft a visual identity that captured classical elegance while remaining modern and timeless.
Drawing inspiration from British heritage and tradition, Qflux arrived at a solution that was both simple and distinguished. The wordmark combined a hand-written, signature-style script with a capitalized geometric grotesque typeface, achieving harmony between personal character and professional strength. To accompany it, we designed a crown emblem with the letter E woven into its structure. A versatile symbol that could stand alone or be paired with the full wordmark.
The visual system we created radiated excellence and exclusivity. A restrained color palette of royal blue and gold emphasized quiet confidence and authority. The deep, rich blue grounded the design, while gold, used with precision, provided an unmistakable sense of prestige. What else, after all, should a crown be made of?
To complete the identity, our team produced a suite of branded company materials, crafted for both digital and print. The result was a cohesive visual language that reflected the elegance, uniqueness, and heritage embodied by Experience England.
