Local websites
Authentic Vacations introduced itself to the world as a pioneer of “authentic” travel experiences. To help them evolve and stand out in a competitive market, QFlux infused their brand with a fresh creative direction by developing a design system inspired by exploration and discovery.
Our team focused on shaping a brand identity that not only captures the essence of travel but also sparks wanderlust in viewers—encouraging them to imagine the possibilities of customizable tours. Since Authentic Vacations places strong emphasis on unique, eco-friendly travel and sharing meaningful insights about destinations, they wanted their visual identity and materials to reflect those values.
QFlux responded by crafting a comprehensive design solution: a website concept and updated branding assets built upon their existing corporate identity. We introduced a modern neutral color palette to unify marketing channels, created a new logo, and developed a complete collection of print and digital materials.
The logo, which cleverly fuses the letters “A” and “V” into a distinctive symbol, became the centerpiece of the identity system. Applied consistently across brochures, media kits, and other materials, it now serves as a strong associative mark that instantly connects audiences with the brand.
To bring the identity to life, our team also produced a series of styled photographs showcasing the marketing assets—from business cards and booklets to posters and leaflets. These visuals demonstrate how the new branding translates across touchpoints, ensuring Authentic Vacations has everything it needs to promote its values and inspire new audiences.
Through this collaboration, QFlux empowered Authentic Vacations with a cohesive, modern brand presence—one that communicates sustainability, individuality, and the excitement of exploring the world.
